Inside the Rings Consutling with Jon Hawkins
Turn Olympic Moments into Lasting Impact
We are experts in the Olympic Movement and help organizations use the Olympic Games as a catalyst to drive strategy, elevate their brand, and create legacy that endures long after the closing ceremony.
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Our experience spans Olympic governance, advisory, and execution. From serving with the Utah Sports Commission and Utah Olympic Legacy Foundation to supporting Utah’s successful 2034 Winter Games bid and serving on the Steering Committee for the Utah 2034 Olympic Organizing Committee, we bring direct insight into how the Olympic ecosystem actually works. Combined with experience advising global sports and media organizations, we help clients move from interest in the Games to real, measurable outcomes.
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Trusted by and experienced with organizations across sport,
media, and global brands:
The Olympics Are Not the Opportunity. What You Do Around Them Is.
Most organizations treat the Olympics as a moment. The best use them as a multiplier.
We help organizations translate Olympic visibility into real outcomes, including stronger positioning, deeper audience engagement, and measurable long-term impact.
Our approach combines strategy, storytelling, and execution to move you from participation to advantage.
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How do you turn an Olympic moment into something that actually lasts?
How We Help
Strategy & Legacy Planning
We help you define your role in the Olympic ecosystem and build a clear path to long-term impact.
Storytelling & Communications
We turn your involvement into narratives that resonate with audiences, partners, and stakeholders.
Activation & Execution
We help you define your role in the Olympic ecosystem and build a clear path to long-term impact.
About
Built at the Intersection of Sport, Strategy, and Leadership
Jon Hawkins is the Founder and Principal Consultant of Inside the Rings Consultancy, where he helps organizations create meaningful, lasting impact by using the Olympic Games as a catalyst.
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He serves on the Utah Sports Commission and the Executive Board of the Utah Olympic Legacy Foundation and played a role supporting Utah’s successful bid for the 2034 Winter Olympic Games.
Prior to launching the consultancy, Jon led the Marketing Solutions Group at Adobe Workfront, a startup-style team that has generated $100 million+ in sales since 2023. His team worked with leading organizations including Nike, Under Armour, the NFL, PGA Tour, Olympics & Paralympics, and Disney Media Properties.
He is also the host of Inside the Rings and serves as a Utah State Representative, bringing a unique perspective across sport, policy, and strategy.
