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Man and woman standing in front of Olympic Rings

Olympic Strategy, Story, and Lasting Impact with Jon Hawkins

Turn the Olympic Opportunity Into Lasting Impact

Inside the Rings helps universities, cities, sport organizations, and brands use the Olympic Games as a catalyst to drive strategy, elevate their position, and create lasting legacy beyond the closing ceremony.

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Our experience spans Olympic governance, advisory, and execution. From leadership roles with the Utah Sports Commission and Utah Olympic Legacy Foundation to supporting Utah’s successful 2034 Winter Games bid and serving on the Steering Committee for the Utah 2034 Olympic Organizing Committee, we bring direct, firsthand insight into how the Olympic ecosystem actually works.

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Combined with experience advising global sports, media, and brand organizations, we help clients move from interest in the Olympic Games to clear strategy, aligned stakeholders, and measurable long-term outcomes.

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Trusted by Organizations Across Sport, Media, and Global Brands
Our work and experience spans some of the most respected organizations in sport and global media.

The EA SPORTS logo is prominently displayed within a circular emblem, featuring bold red "EA" lettering above the blue "SPORTS" text, all encased by a silver, segmented border.
A bold black Nike Swoosh logo is featured against a plain black background, with its edges subtly highlighted by a delicate, multicolored, textured outline.
The United States Olympic Team logo features the American flag positioned above the five interlocking Olympic rings within a circular design. The emblem is completed by the text "UNITED STATES OLYMPIC TEAM" and two white stars along the outer blue border.
This graphic Utah Mammoth logo features a stylized mammoth head seamlessly integrated with sharp, snow-capped mountain peaks. The design uses bold black, white, and light blue outlines to create a dynamic and powerful emblem.
This is the official logo for the National Football League (NFL), featuring a stylized shield design with a white football and blue stars above the prominent red letters "NFL". The emblem represents the professional American football league in the United States.
This image features the circular logo for the San Diego Padres Major League Baseball team. The emblem prominently displays the team's white 'SD' monogram in the center, surrounded by the words "SAN DIEGO PADRES BASEBALL CLUB" in white lettering on a dark blue background.
This dynamic San Jose Sharks logo features the head of a fierce, stylized shark in teal and black with sharp teeth and orange accents, lunging forward aggressively. It is superimposed over stylized hockey sticks and a triangular emblem, conveying a sense of power and speed associated with a sports team.
The vibrant red Coca-Cola logo, rendered in its signature script font, is displayed prominently against a stark black background. This iconic branding instantly communicates the well-known soft drink identity.
The San Antonio Spurs logo features the team name in bold, pixelated white and grey lettering, centered around a dynamic graphic that combines a stylized spur with a sharp starburst or lightning bolt.
The Walt Disney Company logo featuring stylized black cursive lettering with a sweeping underline on a transparent background
The WNBA logo features a dynamic orange silhouette of a female basketball player in mid-air, set next to the bold orange lettering of the league's name. This iconic graphic design represents the Women's National Basketball Association.
This logo features a dynamic, stylized black and white penguin in a skating action pose, holding a hockey stick and puck against a vibrant yellow triangle. It serves as the recognizable emblem for the Pittsburgh Penguins ice hockey team.
This abstract Utah Sports Commission logo features dynamic, overlapping orange and blue forms suggesting rapid movement or a stylized landscape, accented by a yellow circle against a dark background. The composition conveys energy and action through its bold, simplified shapes.
A white silhouette of a golfer mid-swing is set against a dark blue background as part of the PGA Tour logo. "PGA TOUR" text is vertically oriented in bold red and white lettering to the left of the golfer.
The image features the iconic white outline logo of Under Armour, consisting of a stylized interlocked 'U' and 'A' symbol above the brand name. This distinctive graphic is presented in stark contrast against a solid black background.
A large, bold, red letter "U" is prominently displayed against a solid black background. The University of Utah letter has a stylized, angular design with sharp edges.
This is the official logo for the Salt Lake 2002 Olympic Winter Games, featuring a stylized snowflake emblem composed of orange and blue geometric shapes above the event's name and the iconic Olympic rings. The design evokes both the winter sports nature of the event and the mountainous landscape of Salt Lake City.
This logo features the text "UTAH OLYMPIC LEGACY FOUNDATION" in grey and orange, alongside a stylized orange teardrop-shaped graphic containing a dark grey circle in its center. The design represents the organization committed to preserving and promoting the legacy of the Olympic Games in Utah.
The logo features a colorful block of abstract dots on the left, followed by the bold black text "EDCUtah." Below this, the full name "ECONOMIC DEVELOPMENT CORPORATION OF UTAH" is displayed in smaller gray letters.
The image prominently features the iconic Olympic Rings above the bold, stylized text "UTAH 2034," announcing the location and year for a major sporting event. The International Paralympic Committee's logo is placed below, signifying the inclusion of the Paralympic Games.

The Olympics Are Not the Opportunity. What You Do Around Them Is.

Most organizations treat the Olympics as a moment. The best use them as a multiplier for long-term impact.

 

We help organizations translate Olympic visibility into real outcomes: stronger positioning, deeper audience engagement, and measurable long-term impact.

 

Our approach combines strategy, storytelling, and execution to move organizations from participation to sustained competitive advantage.

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How do you turn Olympic participation into something that actually lasts?

How We Help Organizations Succeed Around the Olympics

Woman holding Olympic torch in front of ornate cathedral
Olympic rings in a mountain setting
Woman lighting the Olympic cauldron

Strategy & Legacy Planning

We help organizations define their role in the Olympic ecosystem and build a clear, actionable path to long-term impact.

Storytelling & Communications

We turn Olympic involvement into powerful narratives that resonate with audiences, partners, and key stakeholders.

Activation & Execution

We help organizations activate their Olympic strategy through coordinated execution, partnerships, and measurable outcomes.

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About

Built at the Intersection of Sport, Strategy, and Leadership

Jon Hawkins is the Founder and Principal Consultant of Inside the Rings, where he helps organizations use the Olympic Games as a catalyst for strategy, alignment, and lasting impact.

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With experience across Olympic governance, global sport organizations, and major brands, Jon brings a unique perspective on how to translate Olympic opportunity into meaningful, measurable outcomes.

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Let’s Build Your Olympic Strategy

Whether you're preparing for 2034 or aligning with the Olympic Movement today, we help organizations define their opportunity, align stakeholders, and execute with purpose.

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Trusted by organizations across sport, media, and global brands.

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